Two days before taking second place in the X Games halfpipe competition on Saturday, snowboarder Maddie Mastro booked a deal with the candy company centered around a niche winter sport — splitboarding.

Over the course of the last year, we asked industry leaders about the next big things in women’s sports, and most of them landed on improving the media landscape.

A Tuesday report shed light on the tug-of-war between university athletic departments and individual teams and athletes for contributions from NIL collectives, raising questions about equity in sports funding.

Her record-setting World Cup win on Tuesday showcased her unique appeal as the face of alpine skiing, while spotlighting the uneven business slope the niche sport competes on.

Free agent Breanna Stewart went public on Sunday with a campaign to improve travel accommodations across the league and has made it a top priority as she negotiates a new contract for herself.

Late last week, the NWSL inked a deal with software company Hawk-Eye to implement video assistant referee (VAR) during the 2023 season, becoming the first professional women’s soccer league to incorporate the tech.

On Friday, the school’s athletics department announced an operating surplus of $8.19 million in FY 2022, outpacing its pre-pandemic totals.

The WTA is weighing a bevy of business decisions that could dramatically alter the sport’s financial picture, including the possibility of a formal collaboration with the ATP.

On Wednesday, the league announced a preseason game between the Chicago Sky and Minnesota Lynx at Toronto’s Scotiabank Arena on May 13th that may serve as a bellwether for the city’s expansion credentials.

esterday, the Canadian financial services company became a founding partner of NWSL club Angel City FC (ACFC), marking one of its first American soccer sponsorships and its very first in the women’s game.

The governing body struck a four-year, Spanish-language multimedia rights deal with Telemundo to make all USWNT and USMNT matches available domestically in English and Spanish for the first time.

Ahead of its inaugural season, the league sold its first domestic broadcast package on Monday to Paramount Global’s Viacom18 for $116 million (!!!) over five years, inking the third-largest TV deal for a women’s sports league.