⚽ Pitching in
Olympic sprinter Andre De Grasse invests in AFC Toronto City
AFC Toronto City — the third club in Canada’s prospective pro women’s soccer league Project 8 — announced an exciting investment from legendary Olympic sprinter Andre De Grasse on Wednesday, awarding him an ownership stake in the team.
January 19, 2024
🎾 A royal court
Saudi Arabia's Public Investment Fund pursues right to the Billie Jean King Cup
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This adds to Saudi Arabia’s ongoing interest in women’s tennis tournaments like the 2023 and 2024 WTA Finals.
January 17, 2024
🏟️ Current affairs
The Kansas City Current locks down numerous sponsorships ahead of brand new stadium opening
Last October, Canadian Pacific Kansas City railway (CPKC) became the naming sponsor for the KC Current’s new stadium, the first built solely for a women’s pro sports team.
January 17, 2024
🎾 Serving game
Fitness company Kyanee signs tennis star Ons Jabeur as its global brand ambassador
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After several major plays to host international tennis events, including the WTA Finals, Saudi Arabia had a quiet December for women’s sports moves.
January 12, 2024
🍺 Worth a shot
Woody Creek Distillers is the first premier U.S. partner of the PWHL
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With the move, the Colorado distillery follows a trend of alcoholic beverage companies investing extensively in women’s sports.
January 10, 2024
🐟 Ride the wave
Deep Blue Sports and Entertainment team up with WNBA legend Sue Bird
Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.
January 10, 2024
🏒 Pucking up steam
Highlights of the inaugural PWHL season so far
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It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.
January 08, 2024
💰 Bundling up
The NCAA and ESPN announce an eight-year extension of their media rights package
Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.
January 05, 2024
🌹 Accept this rose
The Portland Thorns were sold to the Bhathal family for a record $63M
The sale marks a record price for an NWSL team — it’s higher than the $53M expansion fee for Bay FC and Boston and nearly double the $35.5M sale of the Chicago Red Stars last August.
January 05, 2024
💥 Secret (free) agents
Money moves in NWSL free agency
This year’s expanded free agency and record-breaking contracts are proving that the league’s rapid growth means a more lucrative — and at times, challenging — field of play for all involved.
December 22, 2023
🏀 Nothing but net (gains)
The WNBA announces an updated Commissioner's Cup format
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After seeing its best viewership in 21 years — and the NBA’s instant audience boost for its inaugural In-Season Tournament — the WNBA is ready to revamp its own in-season tourney.
December 20, 2023
⚽ A very Mary Christmas
English goalkeeper Mary Earps speaks out on Nike kit fiasco
ICYMI, the brand didn’t sell Earps’ jersey during the competition, but eventually listened to fan demand and watched the kit sell out immediately — twice.
December 20, 2023