Tennis

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

The intrigue surrounding Naomi Osaka goes far beyond tennis. Born to a Japanese mom and Haitian-American dad, Osaka trained diligently to become one of American tennis’ top stars.

January 31, 2026

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

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December 11, 2025

JPMorgan Chase capitalizes on cool factor in latest women’s sports partnerships

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The US Open tips off today with Fan Week, a pre-tourney event that the final tennis Grand Slam organizers have capitalized on by inviting more fan (and sponsor) participation. While JPMorgan Chase has been a longtime US Open partner, the banking powerhouse is keeping things fresh in its 2025 plans for the Open as it wraps a successful year in women’s sports.

August 18, 2025

SponsorPulse shares data insights on Wimbledon fandom in U.S. as sponsorship opportunities loom

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With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

June 30, 2025

WTA announces rankings protections for players that undergo fertility treatments

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On Wednesday, the WTA announced it will protect the rankings of players who take time away to pursue fertility treatments like egg or embryo freezing. It’s the latest move from a pro sports organization to formally accommodate athletes’ family planning, demonstrating new ways to compassionately address the unique challenges women athletes face.

June 13, 2025

Rolex’s tennis sponsorship offers blueprint for brands looking to gain ground in women’s sports

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On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.

May 28, 2025

PIF doubles down on WTA investment by sponsoring maternity benefits

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Yesterday, Saudi Arabia’s Public Investment Fund (PIF) built on its expansive partnership with the WTA by launching the PIF WTA Maternity Fund Program, the first in women’s sports history to offer paid maternity benefits to self-employed athletes.

March 07, 2025

NY investment firm Blue Owl expands winning US Open strategy to all four Grand Slams

Sports Business

NY investment firm Blue Owl expands winning US Open strategy to all four Grand Slams

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January 13, 2025

Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.

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The GIST of It Podcast

Ep #525

‘ABOLISH ICE’ — A brief history of athlete activism

January 27, 2026

Listen on Apple Music Listen on Spotify

‘ABOLISH ICE’ — A brief history of athlete activism

It’s tough to talk sports during times like these.

After the tragedy that occurred in Minneapolis, Minnesota, over the weekend, today’s episode of The GIST of It is a brief history of recent athlete activism, inspired by hoops star Breanna Stewart, who held up an “ABOLISH ICE” sign before Sunday’s Unrivaled game. Let’s reflect.