Beyond arming each team with splashy new kits, the league is evolving to stay competitive with Europe’s pro women’s leagues, like England’s Women’s Super League (WSL), Spain’s Liga F, and France’s Division 1 Féminine.

Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.

The No. 2 USWNT won the inaugural Concacaf W Gold Cup in front of a sold-out 30K person crowd last night, defeating No. 11 Brazil 1–0 — a much-needed trophy as this transitioning U.S. team begins to find their footing with the Paris Olympics just four months away.

The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.

As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.

The inaugural Concacaf W Gold Cup championship match is set with the No. 2 USWNT advancing to face No. 11 Brazil on Sunday at 8:15 p.m. ET, but the road to get there was, in fact, a river.

24 Hour Fitness is bulking up its existing NWSL ties. After renewing and expanding its year-long sponsorship of San Diego Wave FC last month, the gym brand signed a multiyear deal yesterday to become a founding level partner of Angel City FC.

The inaugural Concacaf W Gold Cup semis kick off tonight with two must-see matches between four regional powers on deck from San Diego’s Snapdragon Stadium.

As a refresher, this first-ever tourney pits the continent’s best against each other as a tuneup for the upcoming Paris 2024 Olympics. Fan-footy-tastic.

NWSL owners rolled out new rules last week about how private equity (PE) funds can invest in multiple teams. The policy also excludes sovereign wealth funds from ownership, meaning Saudi Arabia’s Public Investment Fund (PIF) and other state-owned investment funds will be unable to buy NWSL stakes as the league grows.

After a thrilling weekend of international footy, the first-ever Concacaf W Gold Cup semifinals are set, with four regional powers still fighting for the inaugural trophy as the 2024 Paris Olympics loom large.

The knockout stage of the inaugural Concacaf W Gold Cup kicks off tomorrow, and while some squads are finding their stride in the Paris 2024 Olympics tune-up tourney, others are faltering.