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Data continues to show growth and popularity for women's soccer Data continues to show growth and popularity for women's soccer
Data continues to show growth and popularity for women's soccer
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We’ve covered the pay gap and the difference in media rights and sponsorship deals for men’s and women’s soccer, but how different is fan interest in men’s World Cups (WCs) and WWCs?
July 26, 2023
Who are the top paid athletes at this year's Women's World Cup?Who are the top paid athletes at this year's Women's World Cup?
Who are the top paid athletes at this year's Women's World Cup?
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Forbes recently released its list of the top paid athletes in this year’s WWC, ranging from $1.1M to $7.1M throughout the top 15.
July 24, 2023
Women's World Cup by the numbersWomen's World Cup by the numbers
Women's World Cup by the numbers
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We couldn’t agree more, so here’s a closer look at the numbers that are already proving them right.
July 21, 2023
Netflixes announces USWNT multi-episode docuseries Netflixes announces USWNT multi-episode docuseries
Netflixes announces USWNT multi-episode docuseries
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On Monday, the streamer announced a new multi-episode docuseries that will follow the USWNT on its journey to win a record-setting third straight WWC.
July 19, 2023
U.S. Soccer announces long-term partnership with Coca-Cola North AmericaU.S. Soccer announces long-term partnership with Coca-Cola North America
U.S. Soccer announces long-term partnership with Coca-Cola North America
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The organization announced a long-term partnership with Coca-Cola North America last week, making the popular beverage company their second-largest partner after Nike.
July 10, 2023
Women's World Cup rosters are without their stars due to ACL-related injuriesWomen's World Cup rosters are without their stars due to ACL-related injuries
Women's World Cup rosters are without their stars due to ACL-related injuries
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Numerous stars have been left off WWC rosters this year due to ACL injuries, illuminating a dark side of the rapidly-growing, yet underfunded, sport.
July 10, 2023
Fox's Women's World Cup campaign kicks off with Alex Morgan statueFox's Women's World Cup campaign kicks off with Alex Morgan statue
Fox's Women's World Cup campaign kicks off with Alex Morgan statue
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With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.
June 30, 2023
Visa will award grant funding to women-owned small businesses during the Women's World CupVisa will award grant funding to women-owned small businesses during the Women's World Cup
Visa will award grant funding to women-owned small businesses during the Women's World Cup
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Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.
June 28, 2023
FIFA’s attempt to maximize the 2023 WWC’s financial potential FIFA’s attempt to maximize the 2023 WWC’s financial potential
FIFA’s attempt to maximize the 2023 WWC’s financial potential
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This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.
June 24, 2023
FIFA and European broadcasters reach agreement to air Women's World CupFIFA and European broadcasters reach agreement to air Women's World Cup
FIFA and European broadcasters reach agreement to air Women's World Cup
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World soccer’s governing body struck a deal with the European Broadcasting Union (EBU) on Wednesday, ensuring fans in Western Europe can watch next month’s Women’s World Cup (WWC) and ending talk of a regional blackout.
June 16, 2023
Fox has sold 90% of ad inventory for upcoming FIFA Women's World CupFox has sold 90% of ad inventory for upcoming FIFA Women's World Cup
Fox has sold 90% of ad inventory for upcoming FIFA Women's World Cup
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Fox announced Monday that it has sold 90% of ad inventory for the Australia and New Zealand–hosted event and is on pace to beat the 2019 WWC’s sales.
June 14, 2023
UEFA locks in Amazon as official sponsor of women's competitionsUEFA locks in Amazon as official sponsor of women's competitions
UEFA locks in Amazon as official sponsor of women's competitions
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UEFA celebrated Saturday’s Women’s Champions League (UWCL) final with a handful of business wins, showcasing the ever increasing value of women’s club soccer on the continent.
June 05, 2023
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