FIFA Women's World Cup by the numbers

On Monday, the Sports Business Journal (SBJ) and the Wasserman Group released a study highlighting the dearth of women’s sports merch, especially when it comes to soccer.

It’s becoming increasingly obvious that international soccer is for the girls, but brands and investors are still catching up.

As the semifinals of the world’s biggest tournament wrap up, we’re looking at its global impact on the women’s game.

According to a press release yesterday, a “diverse group of Chicago women business and civic leaders” has negotiated a deal to buy the team from its current owners.

As this year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records, the time to invest in global women’s soccer is now. Here’s a breakdown by the numbers.

Gaps in equal pay and level of play are closing in women’s soccer. This follows women’s sports’ circle of life: growing viewership and attendance numbers lead to more investment and ultimately better competition, with brand deals and sponsorships serving as the all-important middleman.

We’ve covered the pay gap and the difference in media rights and sponsorship deals for men’s and women’s soccer, but how different is fan interest in men’s World Cups (WCs) and WWCs?

Forbes recently released its list of the top paid athletes in this year’s WWC, ranging from $1.1M to $7.1M throughout the top 15.

We couldn’t agree more, so here’s a closer look at the numbers that are already proving them right.

On Monday, the streamer announced a new multi-episode docuseries that will follow the USWNT on its journey to win a record-setting third straight WWC.

The organization announced a long-term partnership with Coca-Cola North America last week, making the popular beverage company their second-largest partner after Nike.