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U.S. Ski & Snowboard CEO Sophie Goldschmidt explains the governing body’s winning marketing strategyU.S. Ski & Snowboard CEO Sophie Goldschmidt explains the governing body’s winning marketing strategy
U.S. Ski & Snowboard CEO Sophie Goldschmidt explains the governing body’s winning marketing strategy
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Powered by the success of big-name athletes like Lindsey Vonn, Mikaela Shiffrin, and Chloe Kim, the org is ready to capitalize on the Olympic spotlight and unlock snow sports’ full marketing potential.
December 19, 2025
The GIST sits down with 17-time Paralympic medalist Oksana MastersThe GIST sits down with 17-time Paralympic medalist Oksana Masters
The GIST sits down with 17-time Paralympic medalist Oksana Masters
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The GIST recently chatted with 17-time Paralympic medalist Oksana Masters about how her Spectacular start led to glory, gold, and her “proudest moments with The Hartford.”
December 08, 2023
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