The GIST

🏒 The PWHL effect on women’s hockey by the numbers

The U.S. lost to rival Canada in OT in the gold medal match of this year’s IIHF Women’s World Championship last night in Utica, NY. The competition, which began in 1990 and has featured these two nations in the championship 22 out of 23 times, introduced a new element to the ice this year: the PWHL. Here’s how the pro women’s hockey league is impacting the game.

April 15, 2024

PWHL lands three key partnerships as U.S. companies increase sponsorship in league

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The PWHL just keeps winning. This week, the women’s hockey league signed the Women’s Sports Network (WSN) as its first U.S. national broadcast partner and brought on two financial services companies — Bread Financial and Discover.

February 16, 2024

PWHL showcase draws a record 16.4K crowd at NHL All-Star Weekend

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The stars were out last Thursday during NHL All-Star Weekend, but Justin Bieber wasn’t the only one to steal the show. PWHL players shone in a 3-on-3 showcase in front of 16.4K fans at Toronto’s Scotiabank Arena, marking the first complete official event for women’s hockey at All-Star Weekend.

February 05, 2024

Woody Creek Distillers is the first premier U.S. partner of the PWHL

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With the move, the Colorado distillery follows a trend of alcoholic beverage companies investing extensively in women’s sports.

January 10, 2024

Highlights of the inaugural PWHL season so far

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It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.

January 08, 2024

The PWHL is the first pro North American women's sports league with a CBA in place before its inaugural game

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This milestone marks a crucial culture change for women's sports and should have positive reverberations across the new league.

September 13, 2023

The details of the brand new PWHL

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The Professional Women's Hockey League (PWHL) was revealed yesterday, along with key details and dates for the new venture.

August 30, 2023

Sports Business

PHF in talks with investor groups to buy existing or potential expansion teams

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April 07, 2023

Per a Wednesday report, the PHF is in talks with five investor groups to buy existing or potential expansion teams in an effort to change its current ownership structure.

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The GIST of It Podcast

Ep #359

NHL playoff preview & the latest on Jontay Porter

April 18, 2024

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NHL playoff preview & the latest on Jontay Porter

Howdy!

It’s Christmas in April for co-hosts Ellen Hyslop and Steph Rotz, with the NHL Playoff picture all but set ahead of Saturday’s postseason puck drop. Today’s episode includes a deep dive on all things playoff hockey, from why the Stanley Cup is arguably the hardest trophy to win in sports to the gals’ picks to win it all.

Then after the break, El and Steph shift gears to cover an unfortunate NBA story: Now former Toronto Raptor Jontay Porter has been banned from the NBA for life after making illegal sports bets on league games and disclosing confidential health information to a bettor in order for them to profit off a parlay. And it’s just the latest instance of pro sports entangling with sports gambling.

A huge thanks to our pals at Aflac for supporting today’s pod! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.