While the men’s LIV Golf tour continues to rival the PGA, LIV Golf CEO Greg Norman believes a women’s equivalent could grab headlines in the near future.

While most beach volleyball tourneys hit the sand later this week, Long Beach State burned through the Big West to their first-ever conference title this weekend.

It’s only been a few days since the last winter sports champs raised their trophies, but there’s no time to catch your breath — spring sports’ postseasons are already going pedal to the, ahem, medal with conference tourneys this weekend.

On Monday, the golf tour announced an agreement with experiential services agency Legends to level up its business output through onsite experiences and partnership strategy.

The NCAA Championship may not hit the links for another month, but several conference tournaments are already swinging.

Men’s golf’s biggest event tees off today, so this newsletter has everything you need to know about the famed major — the good, the bad and the ugly.

This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.

After reports of a collab surfaced last year, the women’s and men’s golf tours announced the Grant Thornton Invitational on Wednesday

The 2023 campaign teed off on Thursday with the first round of the Diamond Resorts Tournament of Champions and will conclude with the CME Group Tour Championship in mid-November.

The Epson Tour announced yesterday that players will compete for a total of $4.9 million over 22 events in 2023, the largest-ever kitty in the LPGA qualification tour’s 43-year history.

According to a Monday report, the QBE Shootout will become a mixed team event starting next year, an initial step towards the PGA’s longstanding aim to organize more competitions featuring the best female and male golfers.

On Friday, the LGPA golf tour announced that players will be awarded $101.4 million in prize money across 33 tournaments in 2023, its largest kitty to date.