Golf

Backlash from disturbing golf ad opens door for new brands

By now, everyone and their mother has probably seen the Callaway and Good Good Golf video where co-founder Garrett Clark shoved fellow golfer Alexis Miestowski to the ground and told her to never touch his new driver. After the ad went viral, the backlash was immediate and continues to grow.

August 27, 2026

Teeing off on the lucrative growth of women’s golf

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The prize pool for this weekend’s KPMG Women’s PGA Championship is an astounding $13M, the largest purse in women’s golf history. As the players, ahem, swing into action this morning, let’s tee off on the lucrative growth of the women's game.

June 25, 2026

TGL announces WTGL in partnership with LPGA as women’s golf attracts young, tech-savvy audience

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After months of consideration, Tomorrow Golf League (TGL) is teaming up with the LPGA to launch the WTGL, a virtual offseason golf league featuring LPGA athletes. When announcing the league on ESPN’s SportsCenter, LPGA star Lexi Thompson said WTGL “brings in a whole different fan base” than traditional golf does.

January 08, 2026

Saudi Arabia’s PIF deepens its golf influence with latest sponsorship

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Saudi Arabia’s Public Investment Fund (PIF) is stepping up its golf investment on the women’s side. The PIF was announced yesterday as the new title partner of the Saudi Ladies International event, which will feature a $5M prize pool — one of the largest in women’s pro golf outside of the LPGA’s five majors and a few other LPGA Tour events.

February 14, 2025

PGA Tour Superstore CEO Jill Spiegel sheds light on industry trends

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Golf is seeing an unprecedented glow-up, with the game becoming increasingly younger and diverse. With more people picking up the clubs than ever, PGA Tour Superstore president Jill Spiegel spoke with The GIST last week about the major trends driving the sport, including how women and fashion play a major role.

October 07, 2024

The 2024 Solheim Cup capitalizes on record ticket sales, coverage, and brand partners

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The Solheim Cup began in Gainesville, Virginia, yesterday, capping off months of hard work by the LPGA to level up the biennial tournament. While the last stateside event drew a record 130K fans in 2021, the LPGA has garnered more ticket interest, corporate partners, and TV coverage than ever before, positioning the tourney to break some records.

September 13, 2024

Tiger Woods’ TMRW Sports valued at $500M thanks to golf leisure boom

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On Monday, Tiger Woods and Rory McIlroy’s TMRW Sports — parent company of the tech-forward TGL golf competition — announced that it’s valued at nearly $500M, impressive considering TGL hasn’t even begun play. Without any product to show yet, the valuation speaks volumes about the league’s owners and investors, as well as the booming golf leisure space.

June 26, 2024

Chevron further invests in LPGA through expanded Chevron Championship prize purse

Sports Business

Chevron further invests in LPGA through expanded Chevron Championship prize purse

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April 17, 2024

The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.

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The GIST of It Podcast

Ep #588

LIV Golf: Bankrupted, but not dead yet

September 10, 2026

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Today, we’re covering the end of an era…maybe. LIV Golf has officially filed for bankruptcy, bringing the four-year battle between the Saudi-backed league and the PGA Tour to an end…kinda. In today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotzl dive into what LIV’s bankruptcy entails, how much is owed to its players (hint, it’s millions), and what the league’s CEO has in store for the next iteration of LIV Golf. Oh boy.