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⛳ Raising the par

⛳ Raising the par

Sports Business

Saudi Arabia’s PIF deepens its golf influence with latest sponsorship

Saudi Arabia’s Public Investment Fund (PIF) is stepping up its golf investment on the women’s side. The PIF was announced yesterday as the new title partner of the Saudi Ladies International event, which will feature a $5M prize pool — one of the largest in women’s pro golf outside of the LPGA’s five majors and a few other LPGA Tour events.

February 14, 2025

⛳ Fore the fans

⛳ Fore the fans

PGA Tour Superstore CEO Jill Spiegel sheds light on industry trends

Golf is seeing an unprecedented glow-up, with the game becoming increasingly younger and diverse. With more people picking up the clubs than ever, PGA Tour Superstore president Jill Spiegel spoke with The GIST last week about the major trends driving the sport, including how women and fashion play a major role.

October 07, 2024

⛳ The Cup runneth over

⛳ The Cup runneth over

The 2024 Solheim Cup capitalizes on record ticket sales, coverage, and brand partners

The Solheim Cup began in Gainesville, Virginia, yesterday, capping off months of hard work by the LPGA to level up the biennial tournament. While the last stateside event drew a record 130K fans in 2021, the LPGA has garnered more ticket interest, corporate partners, and TV coverage than ever before, positioning the tourney to break some records.

September 13, 2024

⛳ A stroke of genius

⛳ A stroke of genius

Tiger Woods’ TMRW Sports valued at $500M thanks to golf leisure boom

On Monday, Tiger Woods and Rory McIlroy’s TMRW Sports — parent company of the tech-forward TGL golf competition — announced that it’s valued at nearly $500M, impressive considering TGL hasn’t even begun play. Without any product to show yet, the valuation speaks volumes about the league’s owners and investors, as well as the booming golf leisure space.

⛳ Driving the game

⛳ Driving the game

Chevron further invests in LPGA through expanded Chevron Championship prize purse

The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.

⛳ Par for the sponsorship course

⛳ Par for the sponsorship course

Ally becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open

The LPGA is following up last week’s game-changing sponsorship announcements with another one — this time, with Ally. It’s the progressive online bank’s first move into the golf space as it becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open.

February 02, 2024

🇸🇦 Swing and a miss

🇸🇦 Swing and a miss

The LPGA Tour and Ladies European Tour merger was blocked late last year

A massive merger between the LPGA Tour and the Ladies European Tour (LET) that was initially announced in 2019 was reportedly blocked late last year after Golf Saudi — one of LET’s largest financial backers through Saudi state oil company Aramco — intervened.

January 29, 2024

💸 Sponsored links

💸 Sponsored links

Sports Business

The LPGA announces three major sponsors this week

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January 26, 2024

Three major announcements from big-name sponsors this week reflect growing LPGA interest as men’s and women’s sports leagues continue to team up.

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The GIST of It Podcast

We’re celebrating the big 5-0-0

October 09, 2025

Listen on Apple Music Listen on Spotify

How do you measure, measure six years?

With 500 episodes, it appears. Today marks the 500th episode of The GIST of It, so co-hosts Ellen Hyslop and Steph Rotz are taking a trip down memory lane. Tune in as the gals reveal the most popular episode of all-time, plus share a few behind-the-scenes secrets on what really happens when they’re recording. Happy 500 to us!

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The LPGA and PGA Tour are launching their first mixed-team event

The LPGA and PGA Tour are launching their first mixed-team event

The LPGA and PGA Tour are launching their first mixed-team event

This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.

December 06, 2023

The LPGA Tour is returning to Boston for the first time since 1997

The LPGA Tour is returning to Boston for the first time since 1997

The LPGA Tour is returning to Boston for the first time since 1997

The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.

October 30, 2023

The Solheim Cup and Ryder Cup both posted big business wins

The Solheim Cup and Ryder Cup both posted big business wins

The Solheim Cup and Ryder Cup both posted big business wins

Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.

October 02, 2023

More sponsorship deals for the LPGA

More sponsorship deals for the LPGA

More sponsorship deals for the LPGA

According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.

Callaway and KPMG increase financial support at PGA Women's Championship

Callaway and KPMG increase financial support at PGA Women's Championship

Callaway and KPMG increase financial support at PGA Women's Championship

Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.

The LPGA partners with GameKast to boost the financial potential of the Epson Tour

The LPGA partners with GameKast to boost the financial potential of the Epson Tour

The LPGA partners with GameKast to boost the financial potential of the Epson Tour

After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.

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