Reggie Bush (former NFL football player and current Wendy’s star) is suing the NCAA for defamation.

After Disney expressed interest in selling an equity stake in the sports network a month ago, rumors of potential partners have swirled, with brands like Amazon, Google, Apple, and Verizon and even some sports leagues appearing as front-runners.

That’s the question a joint Sportico and Harris Poll study posed, ultimately revealing that 67% of Americans believe student-athletes should be compensated by their schools, once again bringing up the complex college sports conversation.

From hoops to soccer to baseball to golf, older athletes have been defying expectations for years, proving it’s never too late to pursue collegiate sports dreams.

Direct-to-consumer live sports are the way of the future, so let’s take an in-depth look at this new sports television frontier and the different approaches taken by companies and leagues to capitalize on it.

Recruitment can be a delicate dance, especially with NIL busting a move on the floor.

As Manchester United fans continue to protest the potential return of forward Mason Greenwood, the club is delaying its decision on his future until it can talk to its women’s team and sponsors.

The race to court top prospects is more cutthroat than a Taylor Swift Ticketmaster queue, and a program’s very future can hinge on its incoming freshman class.

About 14K athletes compete at the NCAA’s 313 DII schools, with top stars making the big leagues (particularly the NBA and NFL) — though that’s becoming rarer: With the transfer portal, it’s easier than ever for DII’s best to jump to a DI school.

On Tuesday, the sports media giant announced a deal with Penn Entertainment to officially enter the betting game.