Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.

Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.

Now that it’s officially winter and fall sports (except football) are in the rearview mirror, we compared preseason rankings to final polls to see which teams exceeded expectations…and which were overhyped.

The financial forecast for 2024 is looking a little stormy as experts foresee a moderate economic slowdown on the horizon.

The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.

Clark is climbing the NIL leaderboard after landing a major multiyear deal with Gatorade yesterday, adding to her illustrious brand portfolio.

One of the biggest takeaways from 2023? That women are a (fiscal) force.

Women’s sports witnessed exponential growth in 2023, and that’s because sports leagues, sponsors, and media outlets are finally building women athletes the platforms they deserve.

Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.

December is Universal Human Rights Month, and in its honor, we’re highlighting some of the fiercest moments of athlete activism.

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.