While The GIST celebrates every day, today we’re diving into what this holiday is all about, along with the benefits (and the barriers) to sports access for girls around the world.

Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).

EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.

Swift's popularity proves that a little celebrity cachet goes a long way in recruiting new fans, especially in women's sports.

We’re examining what these days are all about and their intersection with sports — both good and bad — as well as the impact of Indigenous athletes.

The massive 2024–25 conference realignment experiment is creeping closer, but the Big 12’s already in the lab with four new members — former AACers UCF, Houston, and Cincinnati, plus BYU (who was independent in football, Mountain West in everything else) — this year.

That leaves the last-standing pair, Washington State and Oregon State, working together on creative solutions to save the 108-year-old conference.

The latest buzz shows how coffee brands can capitalize on its demand among fans and athletes, especially in women's soccer.

Ohio State’s and Oregon’s statement wins weren’t the only blockbusters on Saturday.

An Apple–ESPN acquisition has long been perceived as a perfect fit, and Disney CEO Bob Iger's latest comments have involved looking for distribution partners to help ESPN go direct-to-consumer.

When it comes to sports franchises, Oakland has suffered its fair share of losses, including the Warriors, Raiders, and most recently, the Athletics.

The more ESPN intertwines itself with ABC, the more it complicates the potential billion-dollar deal on the table if Disney were to sell its flagship broadcasting channel.