Emerging fintech company Ibotta struck NIL agreements with four women student-athletes on Thursday in an attempt to boost women’s sports and raise its own profile.

This week, the media conglomerate unveiled Level Up, a new advertising framework that encourages brands to spend on women’s sports content across ESPN’s platforms.

Yesterday, the bank holding company called on audible on its partnership with Wake Forest University’s football team and redirected its support towards the school’s women’s athletics program.

After prematurely ending its 2022 season due to financial woes and failing to stage a single race in 2023, the women’s racing championship went into administration late last week after it couldn’t land new funding.

Yesterday, it launched Big 12 Mexico, which will see the college sports conference host several exhibition games in the country and become the first of its NCAA counterparts to build a presence outside of the States.

For this month’s Sports Biz Breakfast, we spoke to Hello Sunshine's Sara Rea on the company’s upcoming slate and why documentaries can pay dividends for women’s sports.

NBC launched Fortius on Thursday, a program to help between 15 and 20 Olympic or Paralympic hopefuls build their brands ahead of next year’s Games — and potentially ensure NBC’s return on investment for the event.

Six months after creating a general sports center, the media company launched the Women’s Sports Zone on Wednesday, an in-app feature that provides access to live games and on-demand content.

In NYC this week, Disney and Fox dedicated a portion of their annual upfronts to headlining women’s sports events, where they pitched prospective advertisers on the perks of scoring inventory.

Despite the generation’s notable apathy towards the industry, a recent survey from data insights company Kantar revealed men’s and women’s basketball are more popular with Gen Z than with American sports fans overall.

Yesterday, the publication inked an exclusive, multiyear ticketing deal with StubHub that will allow American and Canadian subscribers to stay updated on their favorite teams and buy tickets to see them in action.

CEO Stephanie Linnartz said Tuesday that womenswear and footwear will star in the company’s growth strategy, declaring that it “will go after women harder than this company has ever seen.”