With super-high demand for next season’s tickets, a ton of momentum heading into media rights negotiations, and even SNL taking notice, the sport’s party is still raging.

At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.

The dramatic NBA play-in tournament more than delivered with last night’s tip-off, giving way to tonight’s win-or-go-home showdowns. Nothing like high stakes hoops.

Today’s newsletter has everything you need to know about how it works, plus a team-by-team breakdown of all the playoff fun to come.

This article has everything you need to know about how it works, plus a team-by-team breakdown of all the playoff fun to come.

The postseason is upon us and the Great White North has, count ’em, 13 players making an appearance.

We’re hopping into hoops by breaking down everything you need to know before tomorrow’s WNBA Draft.

It’s the final weekend of the NBA regular season, and nearly half of the 20 available postseason spots are still TBD ahead of next week’s play-in tourney tip-off.

With UConn’s Monday night confetti shower, the men’s and women’s college basketball seasons are fully wrapped, so let’s roll the game tape and dive into the tournaments’ off-court impacts.

The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

The Tigers hoisting their first-ever program natty trophy after besting Iowa 102–85 yesterday capped off a tourney full of firsts, including on- and off-court record-setting and an undeniable, palpable hype surrounding the women’s game.