While ESPN has been a leader for live WNBA coverage, only 4% of its famed 30 for 30 documentary series focuses on women athletes.

Reigning champion No. 7 LSU women’s basketball star Angel Reese missed her second straight game on Monday, further fueling off-court rumors surrounding the Tigers, which their polarizing head coach Kim Mulkey has done little to dispel.

This player-focused feature is the first in a season-long partnership with the NBA, where, along side their REPRESENT campaign, we’ll be celebrating the next generation of Canadian NBA stars.

And happy start of the college basketball season! It’s time to get’cha head in the game.

The NBA is following in the WNBA’s footsteps with the tip-off of a brand new in-season tournament, the NBA Cup, featuring cash prizes, refreshed court designs, and all-important bragging rights on the line.

Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.

After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.

Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.

Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.

So, in classic GIST fashion, today’s newsletter has everything you need to know about the upcoming season.

It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.

The reigning champs defeated the No. 2 NY Liberty 70–69 in Wednesday’s Game 4, becoming the first team to go back-to-back since the LA Sparks did it in 2002.