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Caitlin Clark and Iowa draw historic viewership throughout March MadnessCaitlin Clark and Iowa draw historic viewership throughout March Madness
Caitlin Clark and Iowa draw historic viewership throughout March Madness
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Women’s March Madness was expected to be more compelling than the men’s, and the numbers proved this. The tournament hype — largely driven by Iowa’s star guard Caitlin Clark — resulted in the most-watched college basketball games in ESPN history.
April 08, 2024
Everything to know before today’s women’s March Madness championship final tips offEverything to know before today’s women’s March Madness championship final tips off
Everything to know before today’s women’s March Madness championship final tips off
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Sixty-eight teams and almost three weeks of women’s hoops Madness later, it all comes down to two No. 1 seeds: The South Carolina Gamecocks and Iowa Hawkeyes.
April 07, 2024
The men’s Final Four features two No. 1–seeds and two underdogsThe men’s Final Four features two No. 1–seeds and two underdogs
The men’s Final Four features two No. 1–seeds and two underdogs
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The men’s Final Four start their semifinal dance tomorrow on TBS, and both blockbuster matchups feature powerhouse programs vs. scrappy underdogs.
April 05, 2024
Today's women's Final Four is packed with star powerToday's women's Final Four is packed with star power
Today's women's Final Four is packed with star power
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Record-setting viewership, stunning starpower, and a whole lot of hoopla later, the women’s March Madness tournament culminates this weekend. First up, tonight’s stacked Final Four lineup, with two spots in Sunday’s 3 p.m. ET championship game on the line.
April 05, 2024
Caitlin Clark’s continued March Madness presence driving women’s basketball economyCaitlin Clark’s continued March Madness presence driving women’s basketball economy
Caitlin Clark’s continued March Madness presence driving women’s basketball economy
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Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.
April 03, 2024
Women’s Elite Eight and Final Four by the numbersWomen’s Elite Eight and Final Four by the numbers
Women’s Elite Eight and Final Four by the numbers
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The women’s and men’s Final Fours are officially set, but before they tip off this weekend, let’s take a look at a few of the gals’ recent history-making stats.
April 03, 2024
The NCAA women’s basketball Sweet 16 is must-see TVThe NCAA women’s basketball Sweet 16 is must-see TV
The NCAA women’s basketball Sweet 16 is must-see TV
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The women’s Sweet 16 tips off with four games today before another four tomorrow, and either team could win in every one of these must-watch matchups…but a few look especially unpredictable.
March 29, 2024
Inaugural Girls Summit brings together major sponsors for girls’ basketball in NYCInaugural Girls Summit brings together major sponsors for girls’ basketball in NYC
Inaugural Girls Summit brings together major sponsors for girls’ basketball in NYC
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Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.
March 29, 2024
The Women’s March Madness Sweet 16 tips off todayThe Women’s March Madness Sweet 16 tips off today
The Women’s March Madness Sweet 16 tips off today
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The women’s Sweet 16 tips off today with eight show-stopping showdowns on deck over the next 48 hours, including four games headlined by the No. 1 seeds (senior Kamilla Cardoso’s South Carolina, senior Caitlin Clark’s Iowa, freshman JuJu Watkin’s USC, and freshman Madison Booker’s Texas).
March 29, 2024
The first half of the men’s Sweet 16 was an offensive firestormThe first half of the men’s Sweet 16 was an offensive firestorm
The first half of the men’s Sweet 16 was an offensive firestorm
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Last night’s Sweet 16 games decided the first four Elite Eight teams decided the first four Elite Eight teams, and tonight’s matchups will determine the other four who’ll advance.
March 29, 2024
The four finalists for the women’s basketball Naismith Award dropped yesterdayThe four finalists for the women’s basketball Naismith Award dropped yesterday
The four finalists for the women’s basketball Naismith Award dropped yesterday
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Caitlin Clark, Cameron Brink, Paige Bueckers, and JuJu Watkins are the four finalists for the women's Naismith Award, one of college basketball's most prestigious honors.
March 27, 2024
The NCAA men’s basketball Sweet 16 tips off with four massive matchups tomorrowThe NCAA men’s basketball Sweet 16 tips off with four massive matchups tomorrow
The NCAA men’s basketball Sweet 16 tips off with four massive matchups tomorrow
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The men’s Sweet 16 tips off with a tantalizing four-game slate tomorrow. Saving you from two whole days without NCAA basketball? The survivors of the East and West regions.
March 27, 2024
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