The Caitlin Clark Effect. Clarkonomics. The Iowa star’s game-changing influence on college basketball encompasses many terms, but thanks to her declaration for the 2024 WNBA Draft, there’s a new one: Caitlin Clark Fever. Clark is already reshaping the economy for her expected landing place, the Indiana Fever.

Caitlin Clark aside, the women’s basketball (WBB) regular season ended with a bang yesterday, and the men (MBB) are bearing down for knock-down, drag-out fights entering their season’s final week.

No. 6 Iowa Hawkeye and generational talent Caitlin Clark broke the late “Pistol” Pete Maravich’s 54-year-old NCAA DI career scoring record in her final regular-season college game yesterday — yet another accomplishment to add to her mile-long list.

The NCAA women’s basketball selection committee released their final pre-tournament Top-16 list last night, which means one very important thing: The Madness is near. Plus, the final Power Six regular-season titles were officially locked up this week, so here are the top dawgs heading into next week’s conference tourneys.

With last night’s scores, the picture for two men’s conference regular-season championship races became clearer.

Before Athletes Unlimited’s (AU) third basketball season tips off, here’s a primer on the pro league that’s giving women hoopers (including some of your WNBA faves) a chance to compete for individual glory during the W offseason.

Today, we’re diving into one of women’s basketball’s best: current UConn head coach Geno Auriemma, whose (still unfolding) legacy combines a stretch of sheer dominance, the charisma to match, and an ongoing commitment to elevating the women’s game.

With the NCAA postseasons for winter sports approaching, top athletes are pulling out all the stops to gain an edge, leading to shattered records on the court, track, pool deck, and mat this weekend.

With just over three weeks until March Madness, two of the biggest names in women’s college hoops are crushing records and commanding our attention day in and day out.

After a record-breaking women’s March Madness in 2023, the popularity of women’s college basketball — and namely aforementioned Iowa star Caitlin Clark — keeps on growing, but the NCAA is still playing catch up. The Big Ten women’s basketball tournament officially sold out this weekend, two whole weeks before the event tips off.

Welcome to the final week of regular-season women’s basketball! Conference titles are about to be clinched — and a few are coming down to the wire.

The parity shifts in women’s basketball (WBB) and men’s basketball (MBB) have created anarchy this season, and the past two days brought enough photo finishes to send your blood pressure through the roof.