Business is booming through the first month of the WNBA’s 2024 season. On yesterday’s episode of The GIST of It, co-host Ellen Hyslop put its early wins into perspective of how long the league has been here and where it’s headed next. Here are a few key metrics released by the league that prove the W has entered a whole new era.

The Team USA Olympic 5-on-5 women’s basketball roster was announced this weekend, and Indiana Fever rookie Caitlin Clark didn’t make the cut. It’s a reality check that despite Clark’s rapid ascent, there’s still levels of the game she’s not quite ready for. And while Clark may have an edge in popularity, this U.S. squad will definitely draw a crowd — and marketing dollars.

One word to describe the first few games in the NBA Finals and Stanley Cup Final? “Dominant,” with the home squads firing on all cylinders.

With a glass ceiling smashed in the broadcast booth, the on-court action was lop-sidedly historic as the Boston Celtics defended the parquet, taking last night’s Game 1 vs. the Dallas Mavericks.

After one dominant Eastern Conference (EC) Finals sweep and a tight five-game Western Conference (WC) Finals, the NBA Finals — featuring the Boston Celtics vs. the Dallas Mavericks — have finally arrived.

We’re roughly one-fourth of the way into the WNBA season and women’s hoops is still the talk of the town, but this weekend’s conversation was dominated by a controversial hard foul on Indiana Fever rookie Caitlin Clark. Let’s cut through the noise.

You can’t make a diamond without serious pressure — no wonder the NBA and NHL Conference Finals stars are making the whole place postseason shimmer.

Unrivaled — the 3x3 pro women’s hoops league launched by WNBA stars Breanna Stewart and Napheesa Collier — rolled out some game-changing announcements yesterday. The league confirmed an oversubscribed seed round of all-star investors, which enables Unrivaled to offer a six-figure salary that will be the highest in pro women’s sports league history.

There’s no season like the postseason, with thrillers everywhere you look in both the NBA and NHL Conference Finals.

The GIST: Despite a season marked by unprecedented growth for the WNBA, the Washington Mystics don’t have the same level of big-name recognition that’s helping some other teams sell out their arenas. What they do have, however, is a genius marketing strategy.

The conference finals are delivering more spice than Ed Sheeran’s episode of “Hot Ones,” with high-scoring outbursts and home court upsets lighting up both the Eastern and Western Conference Final. Pass the milk and let’s dive in.

Four teams are still fighting for the rights to BringYaAss.com the Larry O’Brien Trophy, with an epic overtime (OT) Game 1 of the Eastern Conference Finals (ECF) in the books and the Western Conference Finals (WCF) beginning tonight. Swish swish.