As of this week, women’s March Madness ads are effectively sold out. It’s estimated that Disney — the network that owns the women’s tournament — could generate more than $25M in ad sales revenue this year, up from the estimated $19.4M ESPN and ABC made during last year’s tourney.

More than 86.2% of brackets were already busted just two games into the men’s first round yesterday. Must be March.

With the women’s First Four games in the rearview mirror, their first round of full mayhem tips off this morning. In a weekend of wall-to-wall basketball, here are four not-to-miss matchups.

March Madness is underway after last night’s opening men’s First Four action, with two more games and the tip-off of the women’s First Four fun on deck tonight.

It’s the most wonderful time of the year — the Division I (DI) women’s basketball national tournament (aka March Madness) tips off with today’s First Four matchups.

The full hoops hurricane begins with 16 first-round games crammed into a mere 12 hours tomorrow. Here are the ones not to miss...

The 68 DI men’s teams were revealed on Sunday, and the single-elimination (!!!) tournament officially begins tonight.

This year’s women’s March Madness is expected to outperform the men’s across a variety of metrics, in large part thanks to Sedona Prince’s whistleblowing in 2021 that shed light on the gender disparity between the men’s and women’s tournaments. Here’s how the competition has grown in the years since.

Last night’s dramatic bracket reveal featured first-time dancers and perennial powerhouses aplenty, setting the stage for this week’s March Madness tip-off.

Men’s conference tournament finals tend to be lost in the Selection Sunday sauce, but this year’s grand finales — and the 21 top seeds who were left hoping for an at-large natty bid — were too wild to ignore.

Let’s break down some Selection Sunday stats.

As legendary Michigan State head coach Tom Izzo said, the regular-season slate is wiped clean when single-elimination conference tournaments begin — and this week served as a perfect reminder of that as last night’s shocking scores set up some unexpected matchups today.