Parity in the women’s game is increasing every day, but it’s not quite at the men’s level yet.

Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.

After a wild weekend, the fellas’ Sweet 16 is set — here’s who’s through, who’s out and who’s making the highlight reels along the way.

The college tourney is attracting record levels of investment, while busting the myth that women’s sports don’t provide a meaningful return.

Call in sick today — you’re up to your ears in Madness.

We’re breaking down everything you need to know before the bedlam — and bracket-busting — begins.

The top teams, the players to watch and more — after reading this, you’ll be prepared to fill out your entries for The GIST’s bracket challenge.

Clear your cal, finish your brackets and finalize your multi-screen setup — March Madness is here.

The men aren’t wasting time tipping off the Madness — their bracket was revealed just hours before the women’s last night, and four squads are already catching flights to their First Four matchups tomorrow.

We can’t tell you how the Madness will unfold, but we can break down last night’s women’s selection show.

After a wild college hoops season, the 2022–23 NCAA Tournament, aka March Madness or “The Big Dance,” is finally here.

On Wednesday, the brand inked a multimillion dollar deal to become the NCAA’s official sporting goods retailer and is tipping off its partnership with a major presence during March Madness.