The GIST: Despite a season marked by unprecedented growth for the WNBA, the Washington Mystics don’t have the same level of big-name recognition that’s helping some other teams sell out their arenas. What they do have, however, is a genius marketing strategy.

The conference finals are delivering more spice than Ed Sheeran’s episode of “Hot Ones,” with high-scoring outbursts and home court upsets lighting up both the Eastern and Western Conference Final. Pass the milk and let’s dive in.

Four teams are still fighting for the rights to BringYaAss.com the Larry O’Brien Trophy, with an epic overtime (OT) Game 1 of the Eastern Conference Finals (ECF) in the books and the Western Conference Finals (WCF) beginning tonight. Swish swish.

The WNBA is in its growth era, including its teams and athletes. However, with growth comes growing pains, like this weekend’s news that the Las Vegas Aces are under investigation by the league after every player on the roster signed a $100K local tourism deal.

The NBA Conference Finals are set after a Sunday of stunning Game 7s, which saw the defending champion Denver Nuggets eliminated.

Newest WNBA franchise Golden State unveiled its team name — the Valkyries — yesterday, just before the season tipped off last night. As the Bay Area team starts to take shape ahead of its debut next year, here’s everything you need to know about its brand rollout.

Basketball Australia (BA) announced plans Monday to sell a majority stake in Australia’s Women’s National Basketball League (WNBL). The sale of the stake — which could be worth at least $13.2M — would give the women’s pro league the tools to level up its game in a way its current governing structure can’t support.

From the young fans in the stands to the superstars on the court, last night’s highly-anticipated WNBA season premiere was a tearjerker in the best way.

Iowa women’s basketball coach Lisa Bluder's 40-year career has come to a close.

The WNBA’s highly-anticipated 28th season tips off tonight, featuring new faces, a revamped in-season tourney, and, for the first time in league history, full-time private planes.

It’s the moment we’ve all been waiting for: Las Vegas Aces superstar A’ja Wilson finally has the big-name shoe deal to match her on-court success. Wilson is officially Nike’s latest signature athlete after the brand announced Wilson’s apparel collection on Saturday. The cherry on top? The collection features her signature kick, the A’One.

The rumors are true — the WNBA is coming to Toronto in 2026. On Friday, CBC’s Shireen Ahmed broke the news, with an official announcement expected on May 23rd. Toronto’s selection marks a major turning point for W: international expansion.