Last week, the WNBPA announced a partnership with Forme, a unique sports apparel company with patented wearable tech that improves posture (just ask Taylor Swift). We spoke with WNBPA president Nneka Ogwumike, WNBPA executive director Terri Carmichael Jackson, and Forme founder Dr. Stephen Liu about the deal and the opportunities for medtech start-ups in sports.

Every women’s sports fan knows the struggle of not finding the game they want to watch on TV. That’s the driver behind Xfinity’s campaign to highlight its expanding WNBA coverage across platforms — and to underscore its message, the telecomms company brought in one of the faces of the league: former Iowa Hawkeye and current Indiana Fever sensation Caitlin Clark.

The Golden State Valkyries may as well be in Valhalla (or Ballhalla, as they call it). Shortly after the team shared its season two promotional campaign, CNBC deemed the Valks a billion-dollar franchise — the first in women’s sports history. That’s no accident. Valkyries president Jess Smith and her team have been busy building a juggernaut brand — and in a region full of fervent fans and powerful sponsors, that becomes a billion-dollar pursuit. Last month, we spoke with Smith about the strategies she’s implemented to reach this pinnacle, as well as what’s going to keep the club climbing in year two.

Canadian mattress brand Endy is returning as the WNBA’s official sleep partner in Canada, touting a new campaign that stars Canadian athletes across the league. The move doubles down on impressive fan growth in the country, which both Canadian and multinational brands are noting.

This year, the Dallas Wings got lucky again. They landed back-to-back No. 1 overall picks, first choosing Paige Bueckers in 2025, then Bueckers’ former teammate Azzi Fudd just a month ago. (The pair are an item on and off the court, but don’t ask the club about it.) In April, we chatted with Wings CEO Greg Bibb about how the team has flourished under his tenure and the hype around the Dallas market, for W fans and brands alike. Everything’s bigger in Texas, after all.

Over the weekend, both Sportico and CNBC shared their estimated valuations for all WNBA teams. While both outlets came to the same conclusion — the Golden State Valkyries are the highest-valued team — they ended up with different calculations, likely because CNBC included the Toronto Tempo and Portland Fire and Sportico did not. Let’s crunch the numbers.

The WNBPA's new deal with JPMorganChase goes deeper than its previous partnerships.

The recent WNBA draftee reflects on her new role with the league for elite high school girls' basketball players.