On Friday, the Mohegan Tribe — the longtime ownership group of the WNBA’s Connecticut Sun — reportedly sold the team to Houston Rockets owner Tilman Fertitta and family for a record $300M. The move solidified months of speculation that the W would steer the sale toward Houston after the league reportedly denied Boston’s even higher bid for $325M.

This month, Gen Z–focused basketball media company Overtime (OT) announced a content partnership with UConn women’s basketball — a first-of-its-kind deal for college sports. While embedded content studios aren’t new, head of OT Select and women’s basketball Sascha Malas told us earlier this month that universities haven’t partnered directly with media companies before.

The Bhathals are changing how the women’s sports game is played, from building the first-ever dual WNBA and NWSL practice facility to creating the first local channel dedicated to women’s sports. That synergy is helping the teams become a major draw for high-profile brand deals. This week, we spoke with Bhathal Merage in a rare interview ahead of her appearance at the Power Play Sports Sponsorship Accelerator about the benefits of owning both teams, both from an ownership and sponsorship perspective. As she put it, “one plus one equals five.” The math is mathin’.