Basketball

ATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletes

Last week, Front Office Sports covered the ATX Open’s rage room, an idea that came from Jessica Pegula on the podcast she launched alongside Madison Keys, Jennifer Brady, and Desirae Kawczyk. After countless women players have been criticized for showing their frustrations on the court, Pegula argued athletes need this — and the tournament agreed.

March 10, 2026

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

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In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

New WNBA franchises embrace winning marketing tactics as they build local hype

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Though the WNBA’s 2026 season schedule remains up in the air due to ongoing CBA negotiations, forthcoming W franchises are rolling ahead with preseason marketing campaigns.

January 29, 2026

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

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Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

December 11, 2025

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

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“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

December 06, 2025

Latest WNBA CBA negotiation details could impact spring marketing plans

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December 04, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

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This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

November 20, 2025

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

Sports Business

Iowa women’s basketball fans remain beyond Caitlin Clark, proving long-lasting impact of top athletes

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November 05, 2025

Caitlin Clark has turned millions into Iowa and Indiana Fever fans, but we’re just beginning to see Clark’s lasting impact on her alma mater. Two years on, Iowa has retained much of that fanbase as it continues to sell out games and afford players celebrity status, per The Athletic.

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The GIST of It Podcast

Ep #537

Exclusive: Azzi Fudd’s sharing secrets

March 10, 2026

Listen on Apple Music Listen on Spotify

Azzi Fudd is that girl.

We don’t want to toot our own horn, but today’s episode is a good one: The Azzi Fudd is on the podcast. A college basketball superstar, fashion icon, and one-half of our fave sports couple, Azzi sat down with The GIST of It co-host Lauren Tuiskula to chat about leading UConn to an undefeated season, making her small-screen debut, and throwing absolute ’fits. A multi-hyphenate queen.