Latest WNBA CBA negotiation details could impact spring marketing plans Latest WNBA CBA negotiation details could impact spring marketing plans
Latest WNBA CBA negotiation details could impact spring marketing plans
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December 04, 2025
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 Are you primed for the Madness? Are you primed for the Madness?

Lace up those dancing shoes. It’s time to boogie.

Men’s March Madness officially begins today, with the 64-team first round tipping off at 12:15 p.m. ET. Before the guys and gals hit the hardwood, co-hosts Steph Rotz and Lauren Tuiskula are going all in with a Big Dance primer, spending this episode of The GIST of It talking about the top storylines in the men’s and women’s tourneys. Gimme gimme, shimmy shimmy.

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