Basketball

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

November 03, 2025

💰 Putting it all on the line

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It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.

October 06, 2025

💸 All bets are on

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Yesterday, FanDuel partnered with Amazon to become the official odds provider for WNBA and NBA games on Prime Video. The partnership — which will offer real-time odds and in-app bet tracking — capitalizes on the power of gamification across the sports industry as it attracts both avid and casual fans.

October 01, 2025

🏐 Free ball

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This week, Sports Business Journal shared details on how USA Volleyball is approaching a key opportunity in the women’s game. Along with Canada, the governing body is reportedly submitting a bid to FIVB to host the 2027 women’s world indoor volleyball championship. If chosen, it would be the first time the tournament has taken place stateside.

September 26, 2025

💰 Playing keep-away

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This weekend, Las Vegas Aces star A’ja Wilson made WNBA history by winning the league’s MVP award for a record fourth time, shortly after earning her third WNBA Defensive Player of the Year (DPOY) and warranting the first-ever share of the award.

September 22, 2025

💰 Back up the Brinks truck

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On Monday, Unrivaled shared that after last December’s successful Series A investment round, the league’s recent Series B round brought its valuation to $340M, or almost 10x its initial May 2024 valuation. With investors and sponsors circling the next big thing in women’s basketball, let’s dive into why the league works and what makes it truly unrivaled.

September 10, 2025

✨ Always on point

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This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

August 22, 2025

WNBA reportedly prefers Houston over bids to keep Connecticut Sun in New England

Sports Business

WNBA reportedly prefers Houston over bids to keep Connecticut Sun in New England

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August 15, 2025

This week, Front Office Sports (FOS) shared updates on the ongoing saga surrounding the sale of the WNBA’s Connecticut Sun. In early August, weeks after Steve Pagliuca pledged a record $325M to bring the Sun to Boston, FOS reported the Mohegan Tribe approved the deal, but the W never did.

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The GIST of It Podcast

Ep #504

Being paid not to work: A college football story

October 30, 2025

Listen on Apple Music Listen on Spotify

Being paid not to work: A college football story

Buyouts, buyouts, buyouts.

The NCAA football landscape looks a bit different than it did when the season kicked off in August, especially after three head coaches of AP Preseason Top 25 teams were fired for underperformance. But they aren’t walking away empty-handed: All three are owed tens of millions of dollars from their respective schools.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz set the scene for the college football coaching carousel before examining the ripple effects of letting a good-but-not-great coach go. Hut hut, here they go.

A big thank you to BMO for sponsoring today’s pod! BMO has been committed to growing the beautiful game in North America for two decades. Today, BMO supports the NWSL’s Angel City FC and is the official bank of the Northern Super League. Learn more by visiting our Soccer Help Desk today.