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MARKETING BREW | The Gist’s revenue strategy is about more than typical sports content sponsors
The sports media company says it increased its ad revenue by 20 times by working with endemic sports brands while also tapping into less-traditional players in the space.
October 04, 2024
INVESTORS HANGOUT | The GIST Reaches One Million Subscribers: A Milestone in Sports Media
The GIST, an innovative sports media brand, has reached an exciting milestone—one million newsletter subscribers across its various platforms. This accomplishment underscores the growing demand for inclusive sports coverage that highlights the interests of both men's and women's sports.
September 25, 2024
MARKETING BREW | The women’s sports revolution is coming to audio
The sports podcast charts have long been dominated by men, but this year, there’s been a boom in sports podcasts by, for, and about women.
September 18, 2024
MEDIUM | Female Disruptors: Ellen Hyslop of The GIST On The Three Things You Need To Shake Up Your Industry
As a part of our series about women who are shaking things up in their industry, we had the pleasure of interviewing Ellen Hyslop.
August 18, 2024
AIR CANADA | Ellen Hyslop
The Toronto-based co-founder of The Gist, a women-led, inclusive sports-media brand, gives us the lowdown on the hottest tickets and destinations in women's sports.
July 01, 2024
THE KIT | There’s Never Been a More Exciting Time for Women’s Sports
A co-founder of sports media brand The Gist on the buzz, the big changes and the bright future ahead.
June 18, 2024
CBC | Drive to Survive brought new fans to F1. Can an NHL reality series do the same for hockey?
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Just as the Stanley Cup Finals kicked off last week, the NHL announced its next big play: a reality series about its hockey stars, from the producers of the ultra-popular Formula One: Drive to Survive.
June 11, 2024
FORBES | Strategies To Elevate And Diversify Women’s Sports Coverage: Insights From The Gist
In light of the controversy surrounding the surge in biased and at times inaccurate media coverage of the WNBA this season, coupled with the absence of high-profile women’s sports media experts, the need to elevate and diversify sports media has reached a critical tipping point.
June 08, 2024
MARKETING BREW | Women’s basketball is central to this year’s March Madness ad campaigns
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Some of the biggest names in college basketball this year are women. Shaq knows it—he said he’s “only been paying attention to the girls” this season—and advertisers seem to know it, too.
March 29, 2024
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