The GIST

Ally CMO Andrea Brimmer shares 50/50 Pledge updates

Tomorrow marks the two-year anniversary of Ally’s 50/50 Pledge, which aims to close the gender gap in sports advertising with an equal spend on women’s and men’s sports. The GIST checked in with Ally CMO Andrea Brimmer last week to commemorate the milestone and discuss where the brand hopes to expand next.

May 03, 2024

Scripps Sports president Brian Lawlor discusses the company’s strategy for women’s sports

Broadcaster Scripps is a relative newcomer to the women’s sports space, but has already seen significant wins by investing in local markets and the emerging women’s sports sector. Scripps Sports president Brian Lawlor spoke with The GIST last month about what’s been working for the thriving platform.

May 03, 2024

NCAA men’s volleyball, beach volleyball, and tennis launch their national championships this weekend

’Ship season is back, back again. Here’s the lowdown on this weekend’s hardware-hoisting:

May 03, 2024

Cricket Australia reveals 10-year plan to bolster women’s cricket in Australia

After investing millions in women’s soccer and restructuring the WNBL, Australia is turning its attention to women’s cricket. Governing body Cricket Australia (CA) unveiled a 10-year plan yesterday formulated with input from top players on how to grow the game, which includes a goal to boost revenue by $65.3M to reach $79.1M by 2034.

May 01, 2024

The GIST and Parity announce groundbreaking partnership for athlete-driven content

Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

April 26, 2024

TikTok bill has implications for athletes and partnerships in the women’s sports space

On Wednesday, President Joe Biden signed a controversial bill that mandates TikTok parent ByteDance either sell its ownership stake in the social media platform or face a ban in the U.S. If TikTok is banned, the move could devastate the economy built around the platform and have unique implications for women’s sports.

April 26, 2024

Ally reaffirms unique NWSLPA partnership in multiyear extension through 2027

Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.

April 24, 2024

Sports Business

New data on Canadian women’s sports fans provides valuable insights for U.S. expansion

April 22, 2024

Canadian Women & Sport released its latest data on Canadian fans today: “It’s Time: Unlocking the Power of Pro Women’s Sports Fans.” While the initial “It’s Time” report in 2023 mapped out the Canadian landscape for women’s sports development, this edition presents insight into the unique attributes of women’s sports fans in Canada.

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The GIST of It Podcast

Ep #363

Women’s soccer roundup & WNBA Canada Game preview

May 02, 2024

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Women’s soccer roundup & WNBA Canada Game preview

Guess what…it’s (already) May!

Today’s episode of The GIST of It is all women’s sports, all the time. Co-hosts Ellen Hyslop and Steph Rotz kick things off with women’s soccer, first diving into Project ACL, a research initiative examining the environmental factors influencing the knee injury epidemic in the women’s game, before discussing allegations that may keep Zambia’s team out of the Paris Olympics.

Then get ready to hoop in part two, as the gals preview the second-ever WNBA Canada game, a preseason battle between the LA Sparks and the Seattle Storm that’s going down this Saturday in Edmonton.

Big shout out to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.