The GIST

Get to know the top Canadians in the NBA Playoffs

This feature is the third in a season-long partnership with the NBA, where, alongside their REPRESENT campaign, we’re celebrating the next generation of Canadian NBA stars. It’s the most wonderful time of the year: the NBA Playoffs. Even without the Toronto Raptors in the mix, there’s plenty of Canadian talent to cheer for. The Play-In tournament featuring two Canadians begins today, with 12 other Canucks waiting for their turn to throw down in the first round. So, let’s get to know the top Canadians expected to make waves.

April 15, 2024

Four NCAA baseball and softball series top the weekend’s watchlist

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Warmer weather means softball and baseball, and these three-game weekend series will put you in a springtime mood.

April 26, 2024

Canada’s teams find themselves in must-win mode in NHL playoff action

The Florida Panthers and Carolina Hurricanes are just one win away from advancing to the next round of the Stanley Cup Playoffs, so let’s see how the rest of the field is stacking up heading into a crucial weekend of games.

April 26, 2024

NHL playoff action heating up with potential first-round sweeps

April 26, 2024

The GIST and Parity announce groundbreaking partnership for athlete-driven content

Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

April 26, 2024

TikTok bill has implications for athletes and partnerships in the women’s sports space

On Wednesday, President Joe Biden signed a controversial bill that mandates TikTok parent ByteDance either sell its ownership stake in the social media platform or face a ban in the U.S. If TikTok is banned, the move could devastate the economy built around the platform and have unique implications for women’s sports.

April 26, 2024

Legendary USC running back Reggie Bush’s 2005 Heisman Trophy is reinstated IMAGE

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On Wednesday, legendary Trojan running back Reggie Bush was reinstated as the 2005 Heisman Trophy winner, college football’s MVP award, 14 years after he was stripped of the honor.

April 26, 2024

Sports Business

Caitlin Clark’s marketability continues to rise

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April 22, 2024

Caitlin Clark continues to dominate headlines as she heads into her first WNBA season. While we wait for Clark to bring her game to the Indiana Fever’s court, here’s the latest on how she’s changing the women’s basketball (business) game.

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The GIST of It Podcast

Ep #361

Reggie Bush’s Heisman trophy, Larry Nassar settlements & a 2024 NFL Draft preview

April 25, 2024

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Reggie Bush’s Heisman trophy, Larry Nassar settlements & a 2024 NFL Draft preview

Hello!

Content warning: Today’s episode contains mention of sexual assault and abuse.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz round up some major mid-week headlines in a three-part deep dive. First up, El and Steph discuss football star Reggie Bush’s historic Heisman Trophy reinstatement and what it says about the transforming college sports landscape.

Then in part two, the gals discuss the multimillion dollar Department of Justice settlement reached this week for the survivors of disgraced Team USA gymnastics doctor Larry Nassar, a settlement stemming from the FBI’s negligence.

And to round it out, El and Steph kick it back to the football field for an NFL Draft preview before the first names are called on Thursday night.

Thank you to Aflac for supporting today’s episode! Just like The GIST tackles the gap in women’s sports coverage, Aflac closes the gap that health insurance leaves behind. Learn more at aflac.com.